Expert in Asian B2B & IT CATI
Research Services
Marcom will listen to you carefully and prepare
a marketing research solution to collect and analyze insightful marketing
information so that you will make more informed business decisions. Our
research proposal format follows the guideline recommended by ESOMAR.
Through signing strategic partnership agreement
with the following international research companies, Marcom can offer
unparallel capability in the following research areas and techniques.
- Customer Satisfaction Survey and Surveys for
international markets through the strategic partnership with MarketProbe.
- Data Mining through the strategic partnership
with Mercado Solutions Associations Ltd.
Asian CATI Fieldwork Provider (since
1999)
Marcom has the best team of multi-lingual interviewers to conduct company
executive interviews across Asia in 4 languages, Chinese (Mainland, Hong
Kong and Taiwan), English, Japanese and Korean. We have been offering
B2B and company executive interviews since 1999 using CATI.
Marcom has 20 CATI stations in Beijing city and
40 in Shanghai city, making it the third largest CATI service provider in
China in terms of B2B multi-lingual interviews.
Over 50% of our CATI projects conducted were multi-country projects
covering China, Japan, Korea, Taiwan, Singapore. Our CATI supervisors speak
Mandarin, Hong Kong Cantonese, Korean, Japanese and Shanghai dialect.
Native speakers are hired for overseas interviews. For stable quality,
4-6 permanent full time interviewers are maintained in our Beijing and
Shanghai offices respectively starting Apr 2003.
If needed, we
can program the CATI questionnaire in Hong Kong Cantonese characters which
are different from Guangzhou Cantonese.
We use more than one CATI software packages to allow
maximum flexibility in terms of timing, deliverables, quota and
questionnaire routing and answer rotation complexity. Common used CATI
software packages are QPS, Nipo, WinCati. QPS is a professional CATI package with data export options to SPSS, Quantum, Triple S, ASCII, Excel and CSV formats. Nipo is widely
used in Hong Kong, China and Europe, while WinCati is widely used in the
US.
All interviews are digitally recorded for
quality control. Clients can dial in any of our workstation to listen
to the interviewing process from his/her office.
Countries
covered by our Multilingual CATI Service
Fieldwork and Tabulation Services
For those clients who require data collection
service only, with no executive involvement, Marcom's Fieldwork department
provides just that. The service is particularly suitable for other research
agencies who require an interviewing back up resource.
You supply us with your questionnaire, specify
sample size and data collection method used, and our team of interviewers
and fieldwork partners spread throughout the China and Hong Kong go into
action. Our interviewers are working to the IQCS standards.
Marcom's field and tab services offer you a
true, economical alternative to in-house resources found in full service
market research firms and large field agency networks.
Online Survey Recruitment and Focus Group Recruitment
Service
Although Marcom can host your survey online and
can provide full focus group service up to report writing in English,
there are occasions when you want to conduct the interview or moderate the
group yourself. Marcom can provide these recruitment
services to you anytime you want.
Marcom has offered phone to web recruitment service and CAWI service since 2002 in AP region. Our call centers are all networked with broadband Internet access, suitable for any form of online fieldwork application, including CAWI using client's portal.
Please check focus group
facilities booking status at info@marcom-china.com.
Data Collection Method We Use
CATI
Indepth Executive Interview
Online Survey (click here for English demo1 / English demo2 / Chinese demo2)
CAPI
Focus Group Discussion
Central Location Intercept
Door to Door (Kish Grid or Quota)
Mystery Shopper
Data Processing Capability:
- Cleaning using QPS specialised cleaning language
- Printing tables with significant marks and rim weighting
- Out data into SPSS, ASCII, Card Image, Triple S, Quantum format
- Data mining data preparation
- Data mining and MVA services
Our staff averages over 10 years of China and International
market research experience.
Membership: member of ESOMAR &
China Marketing Research Association
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