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Online Research Services ( click here for demo )
Marcom-China has invested in powerful and effective web interviewing tools and broadband connection in Hong Kong, Shanghai and Beijing to assist you in every aspect of your survey process, delivering quality and effective results at reduced prices.
Summary of Benefits
- Cost-effective: Cheaper than postal and telephone methods.
- Fast: The majority of interviews are completed within 1-3 days
- Convenient: People will probably be more willing to complete a survey when they are able to do so in their own time.
- Quality in Response: A respondent may be more inclined to give a more detailed "qualitative" response as they are not pressurized by someone standing next to them.
- World Wide Sample: The Internet crosses geographical boundaries .
Why should I use Marcom online research services rather than buying other internet-survey software?
We are confident that we have the relevant expertise and tools to fulfill your needs. Surveys can be hosted in China or in Hong Kong or in both. This flexibility in hosting location offers you the benefits of :
- Email/online questionnaires and replies will not be blocked and returned due to governmental firewall blocking of some overseas IP addresses
- Our Hong Kong server is more efficiently to handle Chinese languages used in Hong Kong and Taiwan. Official Chinese used in used in Mainland China is simplified characters, Hong Kong use traditional characters with Hong Kong dialect fonts and Taiwan uses traditional characters
What features are available in our online survey software to enhance the data quality of our online survey result?
- it can prevent a respondent from completing a survey more than once
- skip pattern, must-answer, dynamic question text, consistency / range check, rotation of questions and answer categories can be set
- Deliverables: data file in SPSS, excel or ASCII format; tabulations and charts can be published on the web
- results of e-mail, web based survey, pen and paper, CATI, CAPI can be combined to the same data file
- As web interviewing should be seen as an addition to the family of data collection methodologies, rather than a replacement. The same web page questionnaire designed by our Internet survey software can be exported to pen & paper questionnaire, email questionnaire, CATI and CAPI questionnaire to enable mixed mode of data collection. Different target group of respondents can be interviewed by different mode or respondents can be offered an option to select the interview mode which he/she feel most comfortable with.
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