No company can have the same good resources in all cities and each city may have their own special situation. So we have slightly difference procedure for different kinds of city for better customization.
Marcom offers central location testing in China and Hong Kong. Hall test, Van test, street intercept interviews are the most common forms of central location test (CLT).
Hall tests / Van tests are used mostly to test new or modified products and advertising materials. Their uniqe value is that they allow certain product features, such as flavour, scent or appearance, to be tested in standardised conditions. The tests are conducted in purpose-designed facilities in city-centre locations or in a van, which are attended by the test participants, recruited from the street by interviewers according to the screening questionnaires.
Marcom has experience of CLT in the following areas and test scenarios:
Patient Interviewer at entrance of clinics
Passenger interviewers at airport
Home observation ethnographic research in rural villages
Low incidence respondent interviews using mixed mode of CLT and CATI methodologies
Street Intercept interviews with CAPI technology
Mall test for Eye-Square to collect opinions and behaviour info at the same time